NEW MEDIA AND E-PUBLICATION

Facilitator - Ross Coleman

What is e-publication?

Narrowly, electronic version of a printed work; single channel publishing = electronic/print.

Broadly, multimedia outputs, classified as "multi-channel publishing".

Why do it?

To have a single file for electronic use or for print.

To minimise the work to have one production process, e.g. in 1996 Framemaker promised to do both - but doesn't.

Text Formats

For the Electronic Thesis Dissertation group, PDF holds sway. In the past they started to use SGML which could go either way, but now are returning to using XML.

It is relatively easy to create XML and PDF conversions, but even so there is a need to be able to copy-edit at PDF stage in order to incorporate essential publication elements such as imprint page and ISBN details, title page, front matter, pagination, para-text, and to ensure font consistency.

And there is also a need for the reverse: "Return to contents" - in electronic version.

Primary [electronic] vs secondary publication [print] or vice versa.

e-publication Workflow Example

From the University of Sydney Press:

  • first edition
  • double keyed
  • XML coded
  • proofed on the XML, corrections tagged
  • created PDF and copyedited
  • one proof copy [e.g. font stuffup not apparent on screen but apparent on paper]
  • PDF went to printers, created to .rdo file which can be used on any printer
  • cover was printed separately - looking at having them in one package so they can go sealed (so it can't be changed) and can go to a printer anywhere - University Publishing service think this is possible

A Commercial Workflow Solutions

    At the Future of the Book conference, Common Ground Publishing claimed to have solved single channel workflow problems through development and use of the C-2-C system (based on ZOPE). They have gone to patent their markup language. Used open source software.

    C-2-C is an off the shelf product for small publishers and institutions and self publishers. It often work on basis of getting MS word documents and converting them to XML and then to PDF.

    The PDF created via this system is still not as good for design purposes as laying out the text in a program such as Quark XPress or InDesign: ie it does not achieve the typesetting standard traditionally demanded by commercial publishers. It is good enough however for 80% of work of academic publishing - for print monographs.

    The C-2-C system is actually about streamlining the processes - you can buy in at different levels. They are making money on the service not on the technology.

    Many universities are establishing e-presses. Nearly all have assessed C-2-C but have chosen other hybrid approaches because the workflows involved in academic editing are different. (How they are different is not entirely clear.)

Hybrid Solutions

Through SETIS, the University of Sydney built their own workflow management and e-commerce system in a couple of months based on existing IT infrastructure and capabilities.

UQ Press has a marketing and payment ordering package, that is an IP management solution in itself. Bookweb booknet trade packages, e-commerce front end

ANU e-press is going with a palm pilot format, an XML file.

The next step will be producing electronic books for palm pilots.

Nokia: text mapping and mobile phone - our link with Lonely Planet.

BOTTLENECKS AND POSSIBLE SOLUTIONS

1. Workflow<

One big problem is the current word processing environment – getting structured content out of that into XML.

There appear to be the beginnings of a solution coming: eg. Microsoft Word 2003 allows you to get a structured XML file.

The Open Office suite supported by SUN Microsystems is a word processing tool which produces a very good XML format (well-formulated with heaps and heaps of XSSL style sheets). There's also now a TEI converter.

Workflow now allows an ingestion of an ML file into TEI which hasn't been possible before. Representation is XSSL and so can be modified.

Open Office can open up MS word files, retains most of style, has an inbuilt PDF editor, docbook, TEI. Doesn't handle bibliographic information at a fine level of detail. Tables are a pain at any level of detail.

Legacy files: Quark and Pagemaker files are difficult to let go of because you're terrified about what you are going to lose.

Adobe INDesign promises to import an XML file and map the INDesign features, and you can spit the sucker out according to a DTD. And you can do interactive PDFs with it. It doesn't handle renumbering of footnotes - you have to do it by hand.

Could keep academics using Open Office to the last moment - export as XML, import into Adobe INDesign, printed out as proofs, and then imported.

useful for high end academic publishing — those who are design sensitive can tell whether output comes from a desktop publishing package or not.

2. Definition of Publication for Financial Rewards to Academic Units

The DEST definition is very restrictive:

  • a database of electronically stored titles is not recognised as publication - if however an online e-press is established that assigns an ISBN, then DEST will recognise it.
  • Musicological editions are recognised by DEST through lobbying by the Academy of Humanities. Annotated CD packages are not, however.

Authentication through e-presses: the rationale for e-presses is as a vehicle for new media, authenticating them for both scholarly and DEST purposes by editing and refereeing as well as providing a vehicle for PhD theses.

3. Peer Review of Non-Monographs

There is no critical apparatus for reviewing multimedia databases - we are in a "provisional transitional period".

We have to say what the criteria for measuring the quality of these objects is so as to convince DEST etc of their validity. We have a clearer sense of what counts as a reason for publishing a monograph by CUP.

Possible criterion: is it worth the money to archive it? Archiving costs money - both for print media (space) and for electronic media (migration).

The Network could provide a refereeing service — it is getting harder to find referees and also thesis readers.

Open peer review/ refereeing. The sciences crew are in an apoplectic state over refereeing — the current system depends on the "free labour" of referees, and they're beginning to say bugger off. Big publishers are making a fortune out of free academic labour.

4. Informal Online Review Mechanisms

BLOGs (WeBLOGs): if we think of publication as quality controlled, where do blogs fit in? Why do we care?

  • The best and most read influential blogs get to the top of the search space - the blog space is doing peer reviewing
  • WIKI open end hypermedia content - e.g Wikipedia - collaborative encyclopaedia. Because so many people are looking at the entries in Wikipedia, many eyes reduce the bugs, the articles are getting more authority. The community is involving governance rules.
  • Academic community has gates, once you have a Phd you're in. Wikipedia is inclusive but to be a valued participant, there's an ecology of participation as in the blog space - your authority is built on how much attention you get - it can be quantified, the more attention you get.
  • What does this do for scholarly impact? If your work is high on Google, it has an impact.
  • The research libraries group, redlight green interface has gone Google. Key word Googlization of the nation
  • WIKI quickest way of creating node and linking it to another node (e.g. WIKI running under ZOPE). It need not be open to other people - one can use it as a personal web authoring tool. Software infrastructure is free. It is usually open but it can be gated. A model of way of doing scholarship in the future.
  • EXAMPLE: Jason and a student he is supervising (Catie Flick) use a wiki for her to put her ideas up on the web, and for Jason to comment on them.
  • EXAMPLE: using WIKIs to find out school kids' attitudes to X or Y - and also BLOGs.
  • QUALITATIVE SOFTWARE e.g. Nudist, annotated texts
  • ENVELOPES: multimedia blogs. Adrian X from RMIT has one - using voice recordings and digivids.
  • The speed and flexibility of WIKI is useful.
  • Online journal publishing EXAMPLE quarterly bulletin has to be available currently as print, and the others archived electronically
  • SUGGESTION _ look at Public Knowledge Project for managing electronic journals
  • HNET spent a lot of money on a journal of history of multimedia - people didn't want to do it. No-one actually published anything - people were too busy doing the projects to write about it. And when they looked at a really complex multimedia project they couldn't work out how to assess it - on intellectual content, on the way the web is being used, the art history of the interface, the use of open standards, the fact that it is accessible to the visually impaired. We found out that it was too hard.
  • Peer review stuff and editorial board is relatively easy as a mechanism for getting rewards for electronic publishing.
  • Raises important issue of how do you get the kudos. A few months ago DEST was talking of getting rid of the publications funding.
  • Markus mentioned that the Access Grid facilities means that you can record interactions of video conferencing. Software allows you to annotate the powerpoint presentation to the text that they produce to the videoclip.
  • Open access Debate in UK is not over what constitutes publication, but over open access, making sure that stuff is not locked up in publishing houses, so establishing e-print archives.
  • Lots of encyclopaedias have been produced and are locked up, increasingly electronically by subscription. With the web-based encyclopaedias - some have archives, some don't. So what edition are you citing? Changes are usually supplements. Plus is that the stuff is chunk-sized and can be packaged separately or together. Author gets kudos for encyclopaedia entry - but publisher has network effect - every new encyclopaedia adds value to the package the publishers offer.
  • Springer and big publishers have DOIs attached for citing them